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  1. #16
    Veteran Member codystarbuck's Avatar
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    Quote Originally Posted by WestPhillyPunisher View Post
    Well, it could be argued that once upon a time, only DC and Marvel were bigger comic book companies than Archie who, in their heyday in the early to mid 1970's, published something like two to three dozen monthly titles. I've always believed that the decline of Archie could be attributed to how the wholesome, homespun, white bread, Leave It To Beaver appeal of Archie and his friends no longer resonated with today's teens and pre-teens in our darker, harsher, more cynical age, and the popularity of Archie nosedived into what was close to oblivion until the company's recent renaissance. So, I wouldn't exactly call Archie which has been around since 1941 "independent", but, I can understand why that would be the case compared to the monoliths DC and Marvel have become today.
    I don't think it was quite that simple. The fact that they survived for as long as they did, without major revamps, suggests there was still a market. Archie was hurt, as was everyone else, by the recession of the 70s and the decline of newsstands. Where DC and Marvel got new life via the direct market distribution system, Archie and Harvey got left out, since they were "kid stuff" and the comic shops were, by and large, run by older fans of superhero and other genre material. That was a significant loss of revenue. In the entire time I was collecting in comic shops, I never saw an Archie on their stands; only, rarely, in the back issue bins. The biggest exposure I saw was when they gave Jughead a baby sister, and that was just a solicitation in a mail order service guide, when I was getting my comics in the mail. They also didn't have much of a pop culture presence, as it had been a while since the last cartoon series (mid-70s or so). The only place I saw anything was at the grocery store and that was only the digests. When I worked for Barnes and Noble, we never saw there stuff, until about the last 5 years. The fact that they continued, with mostly just digest displays, next to weight loss guides and soap opera guides is amazing. They got some life in the 90s, thanks to the TMNT comic, as well as Sonic, which got them some newsstand space and even a bit in comic shops.

    It's been refreshing to see them get some new life, in recent years and it will be interesting to see what the new tv series will do, if it's any good.

  2. #17
    Old school comic book fan WestPhillyPunisher's Avatar
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    Quote Originally Posted by MajorHoy View Post
    I'm only slightly younger than you (but still older than President Obama). I haven't bothered to try the new main Archie line, though I was buying a few Red/Dark Circle titles (which Archie has screwed up with once again with constant inexplicable delays between issues).
    Well, let's see, Obama recently turned 54 (though he looks older with all that gray, being president ages the shit out of a guy), so I'm gonna say you're either 55 or 56. Gotta love the ol' process of elimination!

    Quote Originally Posted by Zetsubou View Post
    I'm surprised that no mega-conglomerate has bought Archie like Disney bought Marvel and CrossGen or Warner Bros bought DC.
    Nobody probably thought Archie was worth the investment.
    Avatar: Here's to the late, great Steve Dillon. Best. Punisher. Artist. EVER!

  3. #18
    Ultimate Member MajorHoy's Avatar
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    Quote Originally Posted by WestPhillyPunisher View Post
    Well, let's see, Obama recently turned 54 (though he looks older with all that gray, being president ages the shit out of a guy), so I'm gonna say you're either 55 or 56. Gotta love the ol' process of elimination!
    Actually, Obama turned 55 yesterday (Born: August 4, 1961).

  4. #19
    Veteran Member codystarbuck's Avatar
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    Quote Originally Posted by WestPhillyPunisher View Post
    Well, let's see, Obama recently turned 54 (though he looks older with all that gray, being president ages the shit out of a guy), so I'm gonna say you're either 55 or 56. Gotta love the ol' process of elimination!



    Nobody probably thought Archie was worth the investment.
    I doubt that. More likely is the behind-the-scenes battles at the company. Archie went public in the 70s, but, the families of the original partners were the chief shareholders. It went back to private ownership in the 80s and stayed that way. In the mid to late 00s, there was a battle between current CEO John Goldwater and co-CEO Nancy Silberkleit. Goldwater has been the driving force for Archie's resurgence; but, it sounds like the decline of the 80s and 90s and the battles that followed depleted them financially. How much they made off of Sabrina and Josie and the Pussycats I don't know; but, I have to wonder how much went back into the company and not family pockets.

    From an entertainment standpoint, there is a lot to be gained from the Archie characters and properties. You have an excellent name recognition, across generations, which can be used to sell tv shows and movies. the problem is, outside of cartoons, the attempts at doing tv and movies haven't had a great track record, apart from Sabrina. I don't know about the new tv series, until we see it. It sounds like a bit of a departure; but, that may just be antsy marketing people who want to distance themselves from the age of the characters and things like "Sugar, Sugar."

    Archie always put out a good property. Sure, they recycled everything and didn't always move with the times; but, even when I outgrew the bulk of their material, when I looked at an Archie story it was still a solid piece of work. It wasn't often groundbreaking, but solid. In recent years, they have actually taken some chances and they have paid off. I always liked their superhero line; but, they've never handled it well and they also have been wishy-washy about farming it out. The Dark Circle stuff started with promise, but it seems stalled or in a coma. Quite frankly, I think a lot of it could make for good cartoons and possible movies or tv shows.

  5. #20
    Mighty Member Electricmastro's Avatar
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    Yeah, seeing as how they're one of the few 1930s American comic book companies to have lasted as long as they have and not go defunct, it's weird that they don't have a bigger presence.

  6. #21

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    Archie comics of now is just gimmicks. Their two main horror books have stalled for years and they ditched the entire Action lineup. (I get that they lost Sonic, was Mega Man had no reason to end.) They've put all their eggs into the Riverdale and Netflix Sabrina baskets because TV makes more money than comics.
    I still miss Renee Montoya. Oh, and I'm a dude.

  7. #22
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    Quote Originally Posted by MajorHoy View Post
    Actually, Obama turned 55 yesterday (Born: August 4, 1961).
    I know the job ages presidents but Obama aged more than others. I wonder if that's because he was younger than others.

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