Like "Batman V Superman," "Suicide Squad" Experiences Steep Box-Office Plunge

[CBR News]

The Warner Bros. film plummeted 79 percent at the Friday box office, but will finish its second weekend on top.


Full article here.

[Drz]

Good reviews or bad reviews, its the word of mouth that always comes down to things. Your movie might be an important art piece on feminism and women lead movies or just pure anarchic punk rock art movie, but when all things considered, it is the audience that choose whetever a movie has legs or not.

[TOXIC]

Misleading percentage.

It dropped that much comparing this Friday as a single day to last week's Thursday AND Friday. The correct drop comparison is between Friday and Friday, which is 44 down to 13.

[kalorama]

Misleading percentage.

It dropped that much comparing this Friday as a single day to last week's Thursday AND Friday. The correct drop comparison is between Friday and Friday, which is 44 down to 13.

According to box office mojo, it made $64,893,248 on Friday, Aug. 5, the day it officially opened. Even if there were some late Thursday early screenings mixed in, it seems very unlikely that they pulled in $20 mil.

[Nite-Wing]

If CBR is gonna do these clickbait articles they could at least try and ascertain what a bad number is.
Week to week it made a lot of money so you expect a steep drop for a single day comparison compared to a day with previews added in
I thought we went over this last week with the friday to saturday drop nonsense
Did Civil War flop in its 2nd week with its 74% drop?
Did Gaurdians of the Galaxy flop? because last I checked it didn't even make 13 million on its second friday.

[Bluebolt1967]

The bad reviews scared me away but I'll watch it on Blu Ray. But, I thought it would max out at $450 million but it might make it to $500 million or maybe more. That's pretty good money for a mediocre movie about a bunch of super-villains. It's probably going to do well enough to merit a sequel, so I'd consider it a success. Hope Wonder Woman gets better reviews though. I won't be going to DC movies during the first weekend until I see reviews first as I don't trust them, especially when there's a review embargo. But, kudos to Suicide Squad for making some bank!

[brettc1]

If CBR is gonna do these clickbait articles they could at least try and ascertain what a bad number is.
Week to week it made a lot of money so you expect a steep drop for a single day comparison compared to a day with previews added in
I thought we went over this last week with the friday to saturday drop nonsense
Did Civil War flop in its 2nd week with its 74% drop?
Did Gaurdians of the Galaxy flop? because last I checked it didn't even make 13 million on its second friday.

Guardians Of The Galaxy is the movie I think SS is most easily compared to. Relatively unknown characters to the general public and definitely not your traditional super heroes. Even their soundtracks are somewhat similar.

I think SS did better first weekend out because it did have a MASSIVE advertising campaign, but now will ease back to GOTG numbers. That said, I think the Marvel films better scripting and editing (IMO) will give it stronger legs. So where GOTG did $770M worldwide I think SS will top out at arounf $700M.

That is still a big profit. At this stage I thing WB is eyeing Justice League to give then their first Billion dollar box office.

[ShadowPrime]

Absolutely, totally spot on.

If these kinds of articles are indeed anything but clickbait, then they ought to provide some kind of reasoned frame of reference. What does SS need to make, in total, to be considered a "success", at least in financial terms? Absent that kind of info, these articles are just trolling - designed to inflame one side or the other.

[Calighoula]

According to box office mojo, it made $64,893,248 on Friday, Aug. 5, the day it officially opened. Even if there were some late Thursday early screenings mixed in, it seems very unlikely that they pulled in $20 mil.

20.5M on Thursday the 4th is what Mojo reports, too.

[inisideguy]

This is truly insane. It raked in almost 60 million midweek which is nuts and they talk about the weekend drop? Its blowing by 200 million this weekend! More than star trek freaking independence day x men ghostbusters and every other summer movie with actual live actors in it has made this summer. It passed hulk cap both thors antman most of the x men and will pass cap 2 all of the x men both of the new spideys and lord knows what else. I have a headache

[kalorama]

20.5M on Thursday the 4th is what Mojo reports, too.

I stand corrected. (Or, more accurately, sit corrected. Typing while standing is an ergonomic no-no.)

[drewmoore]

According to box office mojo, it made $64,893,248 on Friday, Aug. 5, the day it officially opened. Even if there were some late Thursday early screenings mixed in, it seems very unlikely that they pulled in $20 mil.

Keep in mind that Thursday "late night" showings now start at 7pm, so it's nearly a full day's worth of money. A 3-day second weekend will have an even larger percentage drop compared to a 4-day opening weekends.

[Angilasman]

I'm just sad that Pete's Dragon isn't doing well. By all accounts it's an excellent film, and it finally takes the advice of "don't remake perfect films, remake imperfect ones with a good premise."

[kalorama]

Keep in mind that Thursday "late night" showings now start at 7pm, so it's nearly a full day's worth of money. A 3-day second weekend will have an even larger percentage drop compared to a 4-day opening weekends.

Not quite. Most theaters (at least in my area) open no later than around noon Monday through Thursday, and earlier than that on Friday (esp. in summer). Also, since S.S.'s $20 mil Thursday haul not only set a record, but almost doubled the previous record of $11 mil, then my original observation about a $20 mill pre-opening Thursday being "very unlikely" was, technically, accurate.

[Don C]

Misleading percentage.

It dropped that much comparing this Friday as a single day to last week's Thursday AND Friday. The correct drop comparison is between Friday and Friday, which is 44 down to 13.

Yeah, but "Suicide Squad Experiences Normal Drop" isn't an attention-grabbing headline.