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Spot on for who? Not Ma or Pa kent. These ppl are suppose to raise a man to become the most decent good hearted man in the world. Literaly the best of us. The comics and even smallville make you believe that, DCEU kents are selfish and put clarks secret before anything else(as most parents would) The kents arent most parents though they have to raise a guy whos jesus level good.
They should be the most optimistic and least cynical people in the world. Sure, modern audiences aren't interested in the stark morality plays that some classic superman interpretations play out like, but drowning the concept in a relentless murk similar to that of the visual palette is just too much.
Worth noting that none of those stores are actually in downtown Plano, IL.
It's product placement in the truest sense.
There are no 7-11's in Belgium, or in most of Europe. They apparently have them in the Scandinavian countries (or so says Wikipedia).
And the Sears Tower is about as well-known to your average Belgian as Den Boerentoren is to you. And we most certainly do not associate it with a chain of shops.