Originally Posted by
Tiamatty
Nighthawk's cancellation also started a bit of a conversation over a huge problem with the current distribution system: Pre-orders are everything. People are required to order a book basically on blind faith. And when it's a lesser-known character, by a creative team who aren't big names? How many people will commit to that? It's a shitty set-up. Nighthawk had poor pre-orders, because no **** it did. I didn't pre-order it, either, though I did start picking it up after reading a digital copy of the first issue. But because I did it that way, my purchases basically didn't matter. I didn't order it three months in advance when I knew nothing about it, so picking it up a week later means it didn't count. It helped my LCS, but it didn't help the book itself at all.
And that is so stupid. It's a terrible model, and it penalizes any book that isn't already a proven-seller.