Lee half-drafted scripts and fobbed them off on his colleagues, which did determine how much they worked. So, I suppose he did set the pace. And, he then took credit for what they did, which does a take a kind of genius.You might need to look up what 'genius' means if you can't see it. I reserve the word for people that are true innovators in their field. People that set the pace that other people follow with their work.
Lee is why that method took root.It's really hard to fairly judge Stan Lee's capabilities as a writer because his Marvel Method™ puts so much of what a comicbook writer is supposed to do on the shoulders of the artist.
Yes, art (pencils to inks) and lettering matter.Kirby was a great comicbook writer. Sure, he wasn't that good with dialogue, but when you get down to it, the actual words on the page are such a small part of comicbook writing.
But, the words are a huge part of the product.
I like Bendis, but I will be the first to agree that his Doom "sounds" wrong, especially in his early Marvel work. Similarly, Zub made the Squadron (especially Blur and Nighthawk) "sound" right in this week's "Thunderbolts". (Apparently, Zub is one of the 12 people reading the current "Squadron Supreme" series.)
It was not as common. But, it did happen. (The uncomfortable stereotypes about grown comic readers came from somewhere.)Here is the thing: people didn't do that before the 70's. The industry relied on rapid replacement of the audience back then.
When I was a kid (reading comics at 6 or 7, discovering a COMIC STORE at maybe 10 or 11), there were guys who had been reading comics for years. I am nearly 40 now, and still not often one of the old guys in the shop.
I am not even impressed by Lee's use of ideas though. The best things done with Lee's characters, and their foundation concepts, have all been done by other writers.There have been hundreds of writers that have made careers out of ideas and the ability to spin a great yarn who have not been exemplars of the craft of stringing words together.
For the sake of balance, here are two things I give Lee credit for.
-The marketing of the Sentry:
When Marvel pushed the Sentry, they pushed him as a "lost" character. The idea was to make the back-write "real" by making fans think that the Sentry was a legitimate (if very obscure) Silver Age character. Lee's participation was a huge part of that working as well as it did. (It also likely served to curb the fantrums after the ruse was revealed.)
-this is a second hand account (relayed by a friend who was there for it):
Years ago, Lee was at a convention. For whatever reason, he stopped being a pitchman for the industry and sat down with some fans to talk about life. He told them to stop reading comics for a while and go out in to the world. (The effect was a more benign variation of the infamous William Shatner "move out of your mothers' basements" spot on "Saturday Night LIve".) That was, to Lee's credit, classy.