Because I am. I really wanted to get the new Avengers #1, but it was $5. I'm not paying $5 for one comic. I don't care how good it is. For that price, I could get like 3 back issues of something else. And Marvel Unlimited is, well, unlimited. I'm wondering, have any of you noticed that this is something that has impacted your buying habits? Have you guys started reading more back issues or just choosing something else to buy? Or, does nobody here find it a big deal?