I find that most Aquaman writers who address the jokes are at least trying to be humorous themselves (even Peter David's Aquaman never took itself all that seriously). But with Superman writers and fans, the need for a "more optimistic Superman" either just leads to them doing what other Superman writers are doing anyway or creates a more shallow, vapid take on Superman which doesn't help his reputation. My Adventures With Superman (which is very good) is an example of the former while the Superman from Action Comics #775 is an example of the latter.