https://en.wikipedia.org/wiki/Gaslighting
It's one thing for the current status quo of the company to do what it supposedly in their best interest financially (at least from one perspective), but it's a whole other ballgame to pretend it isn't happening and play victim for being called out on it. It's also another to capitalize on it, because as they say, there no such thing as "bad publicity" or "angry fans drive sales" (Don't be surprised if a certain video posted today, was driven more to inspire fan emotions rather than being a "serious opinion").