DC Rebirth books to be advertised on national TV

[Atlanta96]

http://www.newsarama.com/32493-dc-re...s-in-2017.html

Finally, comics are doing what they should've done for years. Actual advertising. I love how DC beat Marvel to it, but if it's a success Marvel will definitely follow.

It will be interesting to see what TV commercials for comics look like, ive never seen one before.

[ProgmanX]

Wow, this is actually awesome! I never realized that...nobody was doing this? If they do the motion comic thing, I could see that working really well.

[Clark_Kent]

http://www.newsarama.com/32493-dc-re...s-in-2017.html

Finally, comics are doing what they should've done for years. Actual advertising. I love how DC beat Marvel to it, but if it's a success Marvel will definitely follow.

It will be interesting to see what TV commercials for comics look like, ive never seen one before.

It will probably look like this one that they did for the New 52

https://youtu.be/ChoetvxdIgI

I don't think the N52 ad aired on TV though...might have just been on some DVD's.

[Osiris-Rex]

http://www.newsarama.com/32493-dc-re...s-in-2017.html

Finally, comics are doing what they should've done for years. Actual advertising. I love how DC beat Marvel to it, but if it's a success Marvel will definitely follow.

It will be interesting to see what TV commercials for comics look like, ive never seen one before.

Surprised DC doesn't have the CW running ads. Seems like this would be an ideal network to run ads on. In that Flash, Green Arrow, and Supergirl all
have shows on the CW and some of these books are of those characters. I guess even the CW ad time is too expensive?

[mace11]

http://www.newsarama.com/32493-dc-re...s-in-2017.html

Finally, comics are doing what they should've done for years. Actual advertising. I love how DC beat Marvel to it, but if it's a success Marvel will definitely follow.

It will be interesting to see what TV commercials for comics look like, ive never seen one before.

Marvel and i think dc years ago had tv commercials for some comics.
More so in the 80's.

[mace11]

Here some for transformers and g.i joe marvel comics for example.

Transformers G1 Headmasters Marvel Comics commercial


or
Transformers G1 Headmasters Marvel Comics commercial
https://www.youtube.com/watch?v=6yxQZyun46k

Transformers 1984 Marvel Comics Commercial
https://www.youtube.com/watch?v=OHmk_IfrJHI

G.I.Joe Marvel comics animation commercial Pt1
https://www.youtube.com/watch?v=EAa6LaXi4Zc

[mace11]

DC Comics Commercial 1994
https://www.youtube.com/watch?v=VYp6fsBOhAk

[mace11]

Spider-Man comic book commercial - 1996
https://www.youtube.com/watch?v=p4kpKZQtfkw

[Lee Stone]

Surprised DC doesn't have the CW running ads. Seems like this would be an ideal network to run ads on. In that Flash, Green Arrow, and Supergirl all
have shows on the CW and some of these books are of those characters. I guess even the CW ad time is too expensive?

I fear it would lead to some sort of regulation like what killed Saturday Morning Cartoons.

[mace11]

Rick's Comic Cave Ad- X-Men (1993)
https://www.youtube.com/watch?v=v4wFsTSYnqs

[skyvolt2000]

Surprised DC doesn't have the CW running ads. Seems like this would be an ideal network to run ads on. In that Flash, Green Arrow, and Supergirl all
have shows on the CW and some of these books are of those characters. I guess even the CW ad time is too expensive?

The issue is those ad spaces are bought WAY WAY in advance.

Ads you see are bought sometime during the summer before they start airing in a lot of cases.

Lets say you do ads featuring say Doom Patrol, Blue Beetle, Dr Fate, Cyborg & Wonder Woman to air during Supergirl.

Supergirl starts airing in October. What if half those books were cancelled before the show starts?

Sure you can do a generic one that features Batman, WW, Flash, Superman, Hal Jordan and Batgirl-how does that help books like Earth Two, Teen Titans and other books that might struggle with sales?

How does promoting Green Lantern? You see the war of Hal vs John-do you want Hal vs John vs Jessica vs Simon cs Kyle fans?

Then you get cries of Duke Thomas is getting more promotion than the other Robins because he's in two Batman books.

Unless you plan to let Cyborg and other lower sellers last an entire season or you only promote the trades-you will always have an issue.

[Frontier]

Well, now this is interesting...

I watch Boomerang fairly regularly, so hopefully I'll be able to catch one of the commercials and see what they're like .

Pretty smart of DC to plan them around the time the trades come out.

[Lee Stone]

The issue is those ad spaces are bought WAY WAY in advance.

Ads you see are bought sometime during the summer before they start airing in a lot of cases.

Lets say you do ads featuring say Doom Patrol, Blue Beetle, Dr Fate, Cyborg & Wonder Woman to air during Supergirl.

Supergirl starts airing in October. What if half those books were cancelled before the show starts?

Sure you can do a generic one that features Batman, WW, Flash, Superman, Hal Jordan and Batgirl-how does that help books like Earth Two, Teen Titans and other books that might struggle with sales?

How does promoting Green Lantern? You see the war of Hal vs John-do you want Hal vs John vs Jessica vs Simon cs Kyle fans?

Then you get cries of Duke Thomas is getting more promotion than the other Robins because he's in two Batman books.

Unless you plan to let Cyborg and other lower sellers last an entire season or you only promote the trades-you will always have an issue.

You could just have an event planned, do the ad for it... and, if those titles are still going, have them crossover with it.
The lesser known characters could still appear in the ad, and be part of the event, even if their own book is no longer running. And if they get enough interest, their book could be relaunched following the event.

Example:
Event: Cosmic Odyssey 2

Characters in ad: Superman, Batman, Wonder Woman, Shazam, Green Lantern Corps, Mister Miracle, Starfire, the Justice League, the Titans, Lobo, the Suicide Squad, Blue Beetle, Dr. Fate, Demon.

Blue Beetle, if still going, crosses over for one issue. If his book has been cancelled, he still appears in the event. And if enough interest is generated, a new Blue Beetle book can be launched out of it.

And have two or three new ongoing spin out of the event (for those new readers to jump onto) featuring Mister Miracle, Shazam, Demon, Dr. Fate or Lobo.

[Starchild]

This is cute and all but why only promote the popular titles? It's smarter to promote the whole line. Hellblazer, Green Lanterns, Cyborg, Deathstroke, etc. At least pretend to care about your other characters. And hopefully, these commercials are engaging and not forgettable. They should do a super bowl ad.

[ross61]

This is cute and all but why only promote the popular titles? It's smarter to promote the whole line. Hellblazer, Green Lanterns, Cyborg, Deathstroke, etc. At least pretend to care about your other characters. And hopefully, these commercials are engaging and not forgettable. They should do a super bowl ad.

If they didn't care about them they wouldn't get a dang title at all. And nobodies gonna buy a book off of commercials for those characters. Let these be a gateway since they're already familiar with those characters. You don't start of in comics following the little characters. The bigger characters are a gateway to the smaller ones.

And they definitely aren't gonna get the ad space for a super bowl ad.