DC Rebirth books to be advertised on national TV

[Lee Stone]

If they didn't care about them they wouldn't get a dang title at all. And nobodies gonna buy a book off of commercials for those characters. Let these be a gateway since they're already familiar with those characters. You don't start of in comics following the little characters. The bigger characters are a gateway to the smaller ones.

And they definitely aren't gonna get the ad space for a super bowl ad.

I have to agree.
Granted, the non-comic-buying public is a bit more aware that comics didn't go extinct in the '90s now, thanks to the New52 push...
But there's still people out there that think Superman and Batman, as well as the Avengers, are tv or movie-centric properties based on archaic and defunct publications they're vaguely aware of from their childhood. Or even based on the Superfriends cartoon, with no idea that it, in turn, was based on the comics.
Much like how Dick Tracy, The Phantom, Flash Gordon and The Shadow are now viewed. (I wouldn't be surprised if many folks don't even know that Dick Tracy, The Phantom and Flash Gordon are still running in newspapers, as most papers have dropped the adventure strips in favor of the comedy ones or to cut paper use).

[alton]

http://www.newsarama.com/32493-dc-re...s-in-2017.html

Finally, comics are doing what they should've done for years. Actual advertising. I love how DC beat Marvel to it, but if it's a success Marvel will definitely follow.

It will be interesting to see what TV commercials for comics look like, ive never seen one before.

Here goes the next price spike. Do you have any idea what this is gonna cost the industry? It's not like Didio is going to pay for this out of his paycheck.

[alton]

This is cute and all but why only promote the popular titles? It's smarter to promote the whole line. Hellblazer, Green Lanterns, Cyborg, Deathstroke, etc. At least pretend to care about your other characters. And hopefully, these commercials are engaging and not forgettable. They should do a super bowl ad.

A Superbowl ad should tank the companies bottom line real quick. Hope nobody has stock in DC or Marvel these days when this happens.

[alton]

If they didn't care about them they wouldn't get a dang title at all. And nobodies gonna buy a book off of commercials for those characters. Let these be a gateway since they're already familiar with those characters. You don't start of in comics following the little characters. The bigger characters are a gateway to the smaller ones.

And they definitely aren't gonna get the ad space for a super bowl ad.

The bigger characters aren't a gateway to anything but more titles about the same characters. Nobody buys the lesser knowns just check the numbers.The only way to success is for lesser knowns to have a breakaway movie success like GOTG or Suicide Squad. That audience doesn't follow the characters back to comics because most of them don't read anything longer than Twitter.

[Lee Stone]

The bigger characters aren't a gateway to anything but more titles about the same characters. Nobody buys the lesser knowns just check the numbers.The only way to success is for lesser knowns to have a breakaway movie success like GOTG or Suicide Squad. That audience doesn't follow the characters back to comics because most of them don't read anything longer than Twitter.

This may be unfortunately true...
However... Teens and Young Adults weren't big on reading books until Harry Potter came along.
Up until then it was mostly older adults (romance and westerns) or hardcore sci-fi/fantasy fans.

Comics just needs a Harry Potter-level phenomenon.

[Flash Gordon]

Hopefully not just on the CW, where no one will see it...

[ross61]

The bigger characters aren't a gateway to anything but more titles about the same characters. Nobody buys the lesser knowns just check the numbers.The only way to success is for lesser knowns to have a breakaway movie success like GOTG or Suicide Squad. That audience doesn't follow the characters back to comics because most of them don't read anything longer than Twitter.

They don't need success, just stability. PRetty much most comics are failing.

[Frontier]

Superman:

[Frontier]

Green Arrow:

[Frontier]

Batman: