Cross-promotion alphabet soup. Gotcha.
Upon reflection, it is conceivable Archie could have been a comic reader before the previous school year ended and he worked at his father's construction company over the summer. He only got into music during then and it was when the school year and football started that he didn't have much spare time.
Most recent episode was good for the characters and really showed the Cooper parents as messed up. Hermione getting closer to Fred will probably lead her to the point where she has to choose between her husband's business interests and Fred's affections, sacrificing one or the other. Veronica definitely isn't trusting her anymore after the signature thing.