Joe Quesada and JMS were interested in using One More Day to bring back Gwen, but the rest of the people at Marvel weren't very receptive to it.
What if things had gone differently? If they had stuck to their guns on this, how would that have changed the comics? Do you think Brand New Day would have been less successful? More successful? The same?
Would this have stayed part of the book, or would it have been reversed again?