Slott is a big proponent of the "shock & Awe" tactic & "Breaking the internet" in half tactic to promote/hype his books. I think the first is mostly harmless but shouldn't the assumption for every ongoing published by Marvel (or any other publisher for that matter) automatically be that stuff is going to happen and it's going to be somewhat important relative to the series being published
Just seems kinda unnecessary to make those kind of proclamations at every turn but it's pretty much the Marvel way and not just Slott...Now his obsession with "Breaking the internet in half" I don't really get but hey whatever