Not unlike Nick Spencer with the Darkhold which Baron Zemo just has despite it being in route to the Midnight Sons as of Carnage.
Or Mike Costa ditching Flash Thompson Venom to use his own pet character instead.
Or again like Mike Costa making Eddie Brock become Venom again despite everything to the contrary.
Dan Slott making Ben Reilly into an unrepentant genocidal ass hat despite Ben Reilly being none of that at the time of his death (right because being killed turns you into a psychopath, better inform the X-men).
Mark Waid writing Spider-man as someone who doesn't regard the Hulk as intelligent despite Hulk starting that way and being hyper intelligent on and off for years and despite this a problem solver.
Bendis is not the only one to disregard continuity.
Edited- because Robert Costa is the other guy.