I think they'd be foolish NOT to just fully embrace it, from both a business AND a creative standpoint, honestly. It'll likely prove to be MOST lucrative, by being the best of BOTH worlds, as they continue to try & eXpand their horizons to secure a more viable future. Appears to me they're digging in & getting ready to play the long-game, and covering ALL their bases, taking advantage of every opportunity, & leaving no stone unturned, in their willingness to have something for EVERYbody by way of utilizing EVERYthing at their disposal. They sound pretty darned AMBITIOUS to me, actually, and as a fan... I'm totally prepared & READY, for that, 'cause I've been waitin' for it for a VERY long time! Basically, from the sounds of things, and what I've heard so far... I'm pretty ELATED, right now, and that's SO encouraging AND inspiring!!