Originally Posted by
Angilasman
I was terrified of horror films as a kid. Couldn't bear watching anything scary until about age 11 or so (at which time I became a big classic horror fan), but I always felt the classic Universal Monsters around during my childhood because Universal decided in the '90s to make them a brand. I remember Universal Monster toys with Burger King kids meals, pinball machines, tie-ins to a few food products (Pepsi was a big one, if I recall), there was a Universal Monster/TMNT mashup toyline, I believe there was even a cartoon show and associated toyline with turned them into superheroes, and the VHS releases had these wonderful matching painted covers of the monsters' faces that made the entire line collectable looking - like a set of really chunky trading cards.
Apparently they were trying to get film reboots of the monsters off the ground all that time, but never managed to make one happen until The Mummy in 1999.