The hashtag #BlackPantherSoLit was used in roughly another 15,400 tweets.
"The real-time reaction to the Black Panther trailer was overwhelmingly positive on social media; reaffirming what the success of Wonder Woman has already proven — that fans of Marvel and DC movies are hungry for representation," Jonathan Cohen, principal brand analyst at Amobee, told CNBC in an email.
In fact, "Black Panther" generated 58 percent as much digital content engagement as "Wonder Woman," the most popular movie at the U.S. box office right now. Amobee's data suggest "Black Panther" is in excellent shape in terms of audience awareness.
Marvel Studios did appear to suffer a minor misstep with the promotional poster for "Black Panther," as some fans complained that it looked poorly Photoshopped. Tweets directly mentioning "poster" and "Black Panther" were 27 percent positive and 27 percent negative, with the rest neutral.