I was hesitant to try this title...especially after the way Ben was portrayed in the 'Clone Conspiracy' storyline. However, I've given it a chance and I've enjoyed the issues so far. BUT, from my point of view, this person.....this clone.....is simply a character with his own series calling himself "Ben Reilly."
By that, I mean, he hasn't truly embraced the 'Ben Reilly' identity like I thought he would. There are no flashbacks of his so-called previous life. There are no recollections of his life as Spider-man (filling in for Peter), or his time on the road called 'The Lost Years." This clone never thinks of his time with Janine Tyne (his girlfriend) or his friends at the Daily Grind coffee shop. Hell, this clone doesn't even discuss the ways he was "killed" 26 times or what that torture did to him.
Right now, a person like Kaine has every right to confront this clone and call him "Ben27" like so many other posters have described the clone on this site. If PAD wants this series to succeed, he's going to have the readers BELIEVE that this clone really IS Ben Reilly and not just a generic clone with the same name as our beloved Scarlet Spider.
We need more references to his past life....maybe even a few cameos from his former supporting cast. Whatever he can do would help.....but it needs to be done soon.