Noticed this in some of the ads for Generations, they now refer to the older Hulk as "Banner Hulk" while Cho's Hulk gets the "Totally Awesome" moniker. Why not "Incredible"?

"Banner Hulk" kind of reminds me of the fan coinage for the Hulk incarnation which had Bruce's persona in charge, from Hulk #270ish to around #300" (Where the Hulk's persona, after a series of upsetting incidents-including "Secret Wars"-and the provocation of Nightmare, went in the exact opposite direction, becoming a totally destructive and mute version)