Comments from Marvel Entertainment's Chief Creative Officer Joe Quesada at the D23 Expo.
https://www.newsarama.com/35365-d23-...joe-panel.html
Quesada's first mandates as Editor in Chief was to fix Spider-Man and the X-Men. "It's not unlike Disney's return to prominence, when they realized that animation was at the core of their business," Quesada said. "Marvel had just lost its way... the stories had no longer been about us, but were love letters to our childhood. Writers wrote stories that reflected what they read as kids."Before the Avengers movie, X-Men actually topped Avengers in comics sales. Quesada said that Mark Millar said that as a kid, he was a Justice League fan, because it had all of their top characters — so why not have top characters like Spider-Man and Wolverine in the Avengers? Quesada said he met resistance, but said that they could find reasons to put these characters into the Avengers, which became Marvel's top franchise under Brian Michael Bendis.A fan asked Quesada about "stripping down" characters like Captain America and Miles Morales, asking how Quesada can keep readers reading when their characters are drawing ire. "Being Editor in Chief as the Internet came into its own, when its silent, when fans aren't feeling love, passion, hate, that's death for us," Quesada said, saying he got similar comments about Tony Stark during Civil War. "It's all about perspective, just stick with it, because the Marvel Universe is a place of hope. Sometimes we have to go to places that make us a little bit nervous, because if things become too safe and too perfect, things become boring."