Originally Posted by
Blacksuit
I share the same OP thoughts.
The Brand New Day era was a mix bag at best, there was some good stories, but they were few and far between, with a lot of passable and some awful. The book had three rotating writers and that was like three guys at the same boat, each one rowing into different directions. They were only interested in their own characters, storylines and romantic interests, so you read one issue starting a storyline, tackling some characters and championing the creator's OC love interest, but after that the next writer ignores what the previous creator was doing and this characters and story would only be addressed in the following month. The artists rotation also gave inconsistency in quality, also each writer/artist depicted the original character in a different way, a classical example was Carlie Cooper that changed the hair color and style from one issue to the other. That didn't help to establish this new creations and status quo at all. No wonder this lasted only two years.
Other thing Masked Guy mentioned was the lack of staying-power the new characters had and how badly most of them were handle. Some of them had potential like Lilly Hollister, Dexter Benett, Michelle Gonzales, but they were completely mishandled and were showed the door pretty quick. Only Mr Negative kinda of remained. I think the main reason is because they changed too much things at once after OMD, without offering good set up or barely explanations. From the start, the marriage is gone and we don't know what happened to Mary Jane, Aunt May's houses was reconstruct (how?), Harry was back from the death (only explained a long time after), Peter's characterization was changed without no explanation, many of the classical villains were MIA and the relationship of Peter with the rest of the superheroes was deeply changed. If they didn't changed that much while introducing new stuff they would have a better change to thrive.
The main problem tough is that like any type of sequential storytelling, it doesn't happen in a vacuum, this new status quo have a umbilical tie with One More Day, the worst Spider-Man story of all time that committed major character assassination of its protagonist and was deemed a "necessary evil" to what happened next to happen. If you judge for its stories alone Brand New Day is how I said lackluster, however it is alost impossible to read this wile remembering OMD and ask "All this **** was for this?". Unhappily, Marvel itself put the franchise and the efforts of the creators in trouble.