Well that's kinda mean to people enjoying those books.
Yeah they tried to kill the X-Men by publishing a over a dozen X-Men books. Also since we're talking about sales myths let's not start a new one that only X-Men sell because they were the top seller this month and not say Amazing Spider-Man or that whatever Marvel titles come next aren't selling.They tried to kill the X-Men and now they're the only ones making money
Squirrel Girl made the New York Times best seller list. It floored a lot of people who were convinced it was a sales dud and angry that it was being published I think that successfully shut them up about Squirrel Girl. Correct me if I'm wrong but people at Marvel have confirmed Moon Girl and Devil Dinosaur sells well in trade specifically via Scholastic.And I love this myth that moon girl and squirrel girl selling well in trades with zero proof.
Well...yeah. We'll never know but I think it's more than likely FF would be in or near cancellation numbers if published today. Of course no one currently sneering at the sales of titles of characters they don't like would even acknowledge the FF's low sales. At most we'd get the suggestion they should get a pass because of their history (same with a Bruce Banner Hulk book) which they are more than entitled to do but it rings hollow when they complain about Marvel having different standards for certain books when they do the same thing for franchises they like...or just feel better having around instead of ones they don't.
These are good points and it while I don't begrudge Marvel publishing having a punt on something that has worked for them in movies and tv we should always keep in mind success in another medium rarely translates to comics.
That being said I wonder just how serious Marvel was at the time about making Iron Man their flagship character. It was like when they promoted Remender's Uncanny Avengers as Marvel's flagship title when clearly it was of less importance than a number of titles including both Hickman Avengers books, similarly when Marvel promotes Miles as the main Spider-Man when frankly Peter stars in many more books. In hindsight I don't think their promotion of Iron Man as their new flagship character was anything more than the usual sell for a character in this case: "hey if you like the Iron Man movie check out the comics" as opposed to it bring indicative of a boosted status in Marvel's publishing line.