Yes, I oversimplified the situation but the Amazing Spider-man 2 declined pretty severely from the first movie contrary to the studios own expectation. Amy Paschal herself on the leaked emails seemed to be particularly troubled that a Captain America movie outgrossed TASM 2 because to her Cap is "C-list". I suspect that's part of the reason Homecoming didn't really break out at the US box office (and didn't really increase much from the The Amazing Spider-man movies in the international market), it was a franchise that was making money but was in steep decline. I also have no idea what the relationship was between Disney and Sony. All we can do is speculate but ultimately business interests will overwrite everything (hence Marvel providing guidelines on the depiction of Spider-man in live action and the merchandising rights).You are somewhat misrepresenting the arrangement by suggesting it had been ‘run into the ground’ or that ‘all the creative decisions are Marvel’ because neither of those are really true. Sony were considering an arrangement like this even before ASM and their own expectations were not met. The ASM movies were not a flop, they just didn’t fully justify the marketing budget and effort. Marvel are the main creatives on this project but you can bet everything is done with cooperation and mutual agreement, because this is a valuable project for both sides. Portraying things in a cynical light only perpetuates fan paranoia over an otherwise long running and healthy relationship between two media giants.
But all is purely speculatory because we have no idea what the intricacies of the deal is or how Disney or Sony even came to the deal.
Very true.Especially interesting will be what happens to Amy Pascal after SM3 is finished. It feels like she will be kept around until that project is over to keep the current arrangements smooth and functional. It seems unlikely she will stay in post afterwards. I am not sure if the arrangement can survive a new person in her position unless Sony tempt a Marvel producer into the role.
The question isn't whether it makes sense or not, it's what happens if the deal expires (if it has a finite number of movies). What will Sony do with the character next? The current Spider-man set-up is tied very closely (but not really intrinsically) with the MCU, so will Sony retcon or simply ignore the previous MCU related stuff.Whatever happens there will be pressure from Disney to maintain the exclusive rights to market Spider-Man, and Sony will not voluntarily give up the movie rights to the most valuable superhero brand internationally. The current arrangement just makes sense to everyone, especially fans, even if they think otherwise.