Was there a planned length of time for the "Superior Spider-Man" era? Did you maybe keep things going longer once it became clear it was a success?
We could have kept this going for ages, but we stuck with the plan that was always there. There were times we'd be talking about it at Marvel before there'd been any fan reaction, and they'd ask,
"Can you keep this up all the way to the movie?" Remember, we're a double-shipping book. "Maybe you can keep this up for six months. Nine months. Ten months. A year." I'm like, no, no, no -- there are 30-plus issues of this. We can do this."