Originally Posted by
Piston
The idea that Marvel is expending money to produce a product that they actively want to fail simply because Fox has the movie rights is stupid. The MCU movies have mad a TON of cash and there is no evidence that the Fox X-men movies are negatively impacting the MCU movies' bottom lines. Sure, Marvel would like to have the X-men back, but even if they actually canceled all of the X-men comics Fox would continue to make movies and they would continue to make money. As evidenced by the comic sales versus movie ticket sales figures, comics readers make up a tiny portion of the folks seeing these movies. Fox is not Sony, and regardless of what Marvel does, X-men properties will continue to be a cash cow for years to come. The X-men film rights are not going back to Marvel anytime soon and Marvel clearly know this. If anything, Marvel actually has an interest in keeping the property hot to some degree, because once the current X-men and Avengers lines of films runs their course, if there isn't a reboot of some kind, then a Fox/Disney joint production may become appealing to both entities. Even with a 50/50 split of profits this film would do HUGE money for both studios.
And as others have pointed out, trashing this story as an inferior version of decimation based on a handful of preview pages is ridiculous. We have no idea if this will be better, worse or the same quality as decimation. And while there are some similarities in the general concept being out now, we really don't know how this will all play out. It could be markedly different once things get rolling.
Finally, as far as Inhumans goes, while I'm sure Marvel would like the comics to take off now, that's not really the point. They've brought the concept to a certain, relatively low, level of success at this point, but they are playing a long game here. The Inhumans presence on Agents of Shield will build some interest in the property and then their movie will take it to the next level. The comic is there to entice those who are interested and provide supporting add-on sales to those whose interest in the product are peaked by the tv show and movie properties. Even if these comics continues to tread water with middling sales, they aren't going anywhere anytime soon.