That name recognition didn't necessarily connote any authority, though, on business or much less on politics. His company's bankruptcies in the nineties were a stain on his reputation, which the Apprentice bolstered by repositioning him as the supposedly brilliant businessman, a role he was essentially relegated to playing on television since he certainly no longer held that image in the eyes of anyone old enough or just well-informed on his history. Along with this renewed spotlight and repainted facade of business acumen came twitter, giving him the audience and enough of a manufactured guise of intelligence to begin commenting on politics. Basically, the public (outside Howard Stern) stopped caring about him long enough in the nineties to forget what a clown he was and fall for the manufactured image on their television in 2004. Without that dumb reality show there is no conceivable trajectory for him from his d-list, little rascals celebrity status in the 90's to the presidency.