Among the far-right groups engaged in organizing the march were the Stormer Book Clubs (SBCs) of the neo-Nazi news website The Daily Stormer,The Right Stuff, the National Policy Institute,and four groups that form the Nationalist Front:the neo-Confederate League of the South,the neo-Nazi groups Traditionalist Worker Party,Vanguard America, and the National Socialist Movement.Other groups involved in the rally were the Ku Klux Klan (specifically the Loyal White Knights and the Confederate White Knights branches), the Fraternal Order of Alt-Knights, the American Identitarian group Identity Evropa,the Southern California-based fight club Rise Above Movement,the American Guard, the Detroit Right Wings – misappropriating the name of the Detroit Red Wings NHL team, which usage was condemned by the team,True Cascadia,the Canadian-based ARM (Alt-Right Montreal) and Hammer Brothers, and Anti-Communist Action.
Prominent far-right figures in attendance included National Policy Institute Chairman and white supremacist Richard Spencer,entertainer and internet troll Baked Alaska,former Libertarian Party candidate Augustus Invictus,former Ku Klux Klan Imperial Wizard David Duke,Identity Evropa leader Nathan Damigo, Traditionalist Workers Party leader Matthew Heimbach,Right Stuff founder Mike Enoch,Eric Striker of The Daily Stormer, League of the South founder and leader Michael Hill,Red Ice host and founder Henrik Palmgren,The Rebel Media commentator Faith Goldy,Right Side Broadcasting Network host Nick Fuentes,YouTube personality James Allsup,AltRight.com editor Daniel Friberg, former Business Insider CTO Pax Dickinson,Right Stuff blogger Johnny Monoxide,Daily Stormer writers Robert "Azzmador" Ray and Gabriel "Zeiger" Sohier-Chaput, Daily Callercontributor and rally organizer Jason Kessler,and Radical Agenda host Christopher Cantwell.