It as with everything else, will depend upon how the comic sells. Nothing in comics is ever permanent because different writers take over and different scenarios happen and some things are carried over and not carried over.
That said, if the comic sells well, they aren't going to suddenly stop all that's being built up. It's just essentially going to be one long story. So I'll enjoy his run while we can and then he'll hand over the reigns to someone else whom will do what they want with it.
Oh trust me, I would love to see the comics treat Spider-Man like the high end genius that he is sometimes. I wish they'd done that in the most recent movies too, but I digress Much like I've wanted Batman movies to show why Batman is the "World's Greatest Detective" and barely got to see him... Detecting... I'd love for Spider-Man movies to acknowledge that Peter's a super-genius and not just in small 10 second bits and pieces.