There is slow expansion like the king Ring of Honor did and what ECW did in 7+ years. And there is crippling expansion that sinks you. Crockett had the south . He had from WV to the Mississippi , to Florida. Its just he needed to slowly expand his product. Being wise to slowly expand out and do cards. Instead he bought a company that was pretty much dying and would have , he started trying to book up North and in UWF territories where he buried that company in a short invasion. I mean Crockett did everything wrong you could then.
Fritz was asked to hold cards outside Texas and he refused. As Kevin said , the show was doing a 14.0 rating in a state like Utah and the people called up trying to get Fritz to run a show there. He wouldn't do it.