I'm a die-hard DC fan, and even I can't keep a straight face reading that one!!
Yes, DC has always done well selling trades, but Marvel has picked up their game in that market too.
Marvel sell more - and that's fine.
I'd rather a streamlined publishing schedule with great stories than another #1 reboot of an X title.
I honestly can't see how anyone gains from this practice anymore. I find it confusing as hell!