I'm just saying that superheroes like Iron Man and Thanos are quite prominent in popular culture. But famous criminals are also extremely well-known as well. Hell, remember the Loki series teased that he was actually DB Cooper? Lots of people KNEW EXACTLY who DB Cooper was. Clearly Disney wanted to promote Loki possibly being Cooper to gin up interest in the show. I even recall that our very own leokearon watched an extremely interesting documentary on the mysterious Mr. Cooper. If people weren't interested in true crime, they wouldn't know who the hell he is. I get that you don't like sports, but lots of people enjoy them. And unlike recent blockbuster Hollywood movies, many folks feel watching sports is like watching a live storybook movie with heroes and villains, and an ending not yet written. And they do have endings which can be thrilling and unpredictable. That's magic to a lot of us sports fans. That's a big reason why the NFL is so beloved. And yes, Marvel and Star Wars can do better with quality. I consider 60 Minutes to be the greatest TV show of all-time. And it's been broadcast weekly for decades (since 1968). I don't hear that many complaints about the quality of that series. So Disney could do WAY better. I think lots of people feel that Mandalorian season three could be merely a "launching pad for more Star Wars spinoff shows." And they AREN'T cool with that.
Funny that you mention that soaps have been declining in popularity. A really convincing argument can be made reality TV/true crime killed it in the mid-1990s. Remember how the O.J. Simpson trial gripped the world's attention during that time and how soaps were taken off the air to broadcast it? I do:
https://www.bbc.com/news/world-us-canada-47585335
I'm only comparing daytime TV, crime dramas and the NFL with superhero media in the sense that the daytime, crime dramas and NFL are much EASIER to get into than these "shared cinematic universes", and I'm not just talking about superhero ones. The barrier of entry to watch MCU content is WAY more challenging now. It's been here for fifteen years! And these big-budget franchises are spending more money on their projects than ever and that's putting them under pressure. The Lord of the Rings, Harry Potter, James Bond, Star Wars, Star Trek, DC, Marvel and others are facing the same issues. Superhero movies are too frontloaded. Only the hardcore fans show up on opening weekends these days, then the films collapse shortly thereafter (like Ant-Man 3, L&T, the MoM and Black Widow). Shazam 2 didn't even get a chance to be frontloaded, it completely fell apart within hours it seems:
https://fortune.com/2023/03/21/disne...isappointment/
Yeah, Viv is a good side character. But I've read elsewhere she's already sort of surpassed her own dad in popularity in just a few years! That's a pretty astonishing feat. Wanda is definitely more well-known to general audiences due to her appearances in MCU properties in the past couple of years. But I don't think it's a good idea for her to have a movie starring her to come out after films like Kraven and Blue Beetle come out. Average moviegoers are being inundated with superheroes now. It's not insulting to say that some expect Spider-Man to join the Justice League and Batman to join the Avengers in the coming years. I do think slowing down is a good idea. But I've read unconfirmed rumors that Sentry, Nova and Mephisto (among others) are going to be having their own shows. How is that reducing the quantity of MCU content? Don't you think they should expand on the characters they already introduced (badly) in my opinion? Starfox, Pip, Hercules, and Clea are just hanging around I believe. You have to say, Marvel Studios made an absolute MESS of things with what they did in Phase 4 and Phase 5 (so far).