Would you have been more likely to buy and keep up with BND and beyond if there had been a more honest and clear reboot? Just saying that we switched over from earth 616 somehow to an earth exactly the same except for a few Spider-Man-specific details?
Because there have been good stories since the reboot, and I wonder how much Marvel may have shot itself in the foot simply for how they went about things. (I really think that married Pete and MJ having never existed is the most irksome part of it for a lot of people.)