Because you're still going to end up seeing something. You can focus on what you like, but when something is big and getting a lot of push, it's going to end up in your crosshairs one way or another. In fact, all the books I'm reading are on hold, and Wolverine discussion will inevitably dominate a lot of places I visit for a while. And I'll have to at least take part in some of it, since XLOW/XDOW are important to the comics.
I'm not saying that they have to stop shilling Wolverine, that they have to cancel the game, or cut him out of the franchise, or anything like that. I'm happy for Wolverine's fans and I don't want them to cancel stuff because I personally dislike it. And it makes sense for Wolverine to get focus if this is going to connect to Moira/Krakoa. But it's perfectly reasonable to be sick of Wolverine.