I'm not sure what that deal looks like. It's not going to be "Well, we can't do anything with this, have it back."
Does Marvel buy the rights back? Is there an agreement where FOX surrenders some portion of what it paid for the rights to get it off their hands? Which way does the money flow?
And, included in the calculation, whatever money is being talked about to put the FF in Marvel's hands, FOX has to consider whether they are money ahead holding onto the FF rights for as long as their agreement allows so as not to allow Marvel to make a movie that will compete with FOX movies: Do they stand to gain more by disallowing competition, or through some business arrangement to revert the rights? Tough question that no one here can answer.
Of course, given FOX's track record with FF, it's probably a question no one there is competent to answer either.
"So far" is the key, though. If Fox holds on to the property and take another pass at it later, they might hit a winning formula. And while $120 million is likely more money than any of us will see in our lifetimes, that's the cost of one low-grade movie at Fox. Certainly, they don't want to lose money. I'm sure there would have been a lot of smiles if the film had been a hit. But Fox isn't in the same financial straits as Sony, for example, and didn't invest as much in the FF as Sony did into Spidey. Fox can absorb a relatively inexpensive dud. So they lose relatively little, retain the rights to a property that they can still exploit down the road, and keep it out of the hands of a serious competitor that's already shown they can turn unknown and underperforming properties into franchise juggernauts.
It's not what I'd call win-win, but it still makes sense for Fox to do what they can to hold on to the FF.
Why would they even try and make another FF film down the road when audiences have repeatedly shown they don't care all that much about their three previous attempts. Audiences may not be as forgiving as you think. Fox may possibly lose money on this film. Is losing money worth keeping a property out of another studios hands when they could possibly gain more by selling, trading or bargaining a deal with Marvel that may be more lucrative?
Like Albert Einstein said insanity is doing the same thing over and over again and expecting different results.
Marvel Studios left a message on Fox's voicemail that said " I told you so"
Well we have to understand that with Marvel they are getting a ton of characters they build future films with. Its called a trade off because they want Doom , Galactus , Kang and others. This way they achieve getting them and creating a fair trade off.
You can actually gear the film around a former merc who nearly dies in Egypt and an Egyptian god either takes control of his fate or ...he's went completely insane and decides to become a costumed vigilante. You can make it a very different , brutal piece and so un-Batman it works.
"The story so far: As usual, Ginger and I are engaged in our quest to find out what the hell is going on and save humanity from my nemesis, some bastard who is presumably responsible." - Sir Digby Chicken Caesar.
“ Well hell just froze over. Because CM Punk is back in the WWE.” - Jcogginsa.
“You can take the boy outta the mom’s basement, but you can’t take the mom’s basement outta the boy!” - LA Knight.
"Revel in What You Are." Bray Wyatt.