Comparing Lee and Kirby to more recent, modern comics is a much closer comparison than comparing them to their peers at the time. And there was the dated style of writing and the old school characterization which doesn't always sit well with today's audience. And this was a "favorite" runs poll. Lee and Kirby's work on indeed set the tone for a huge part of the Marvel Universe, but I can see where these kids might prefer Byrne or Hickman. Now, if those blasted kids would just get off my lawn.