Not only has Mike Bloomberg spent a lot of money on buying TV airtime, the ads his team has made for him are generally really good. If you knew him primarily through those ads, plus a vague sense that he seemed to be a popular mayor of a big city and made a lot of money running some kind of business, then it’s easy to see why you’d be impressed by his campaign.
What we saw on the debate stage in Nevada Wednesday night is a reality New Yorkers have long been aware of:
the man is a wooden charisma vacuum with no natural talent for campaigning.
On one level, that shouldn’t matter so much. The presidency is not primarily an acting gig, after all, it’s a matter of substance. On the other hand, in a campaign where “electability” has loomed so large as a consideration, it’s important to be clear that possession of vast wealth is the entirety of the electability case for Bloomberg.
In terms of his political skills, he’s well below replacement level and compensating for it with money. Money genuinely is valuable in politics, and the fact that Bloomberg has plenty of it to spend shouldn’t be totally discounted. But to the extent that he is sincere about getting President Trump out of office, it’s clear that what he should do is keep paying his talented ad team to keep making attack ads against Trump and keep paying to put them on the air — then let a better politician be the nominee.
But on another level, Bloomberg’s inability to speak from the heart in a convincing or plausible way cuts to a much deeper problem with his candidacy — much of his policy agenda appears to have been cooked up by consultants over the past few months and has no connection to ideas he’s espoused over the rest of his career. There’s nothing wrong with changing your mind over time, but you ought to be able to come up with some explanation of what’s going on. And Bloomberg can’t.