Originally Posted by
Restingvoice
Speaking of platform, one of the comments said "I always wanted to read Batman and now it's finally here"
So the problem isn't really the characters, but the medium or the platform. This audience already has a platform they like, and they're not leaving to adjust to new platform even though they want to read about this character, because they already have most of their entertainment fill here.
Batman is just an extra entertainment, but not necessary enough they're gonna go out of their way to get it and deal with pre-orders, multiple titles, multiple timelines, a genre they don't know they'll like, just for a chance to read about a character they're interested but they don't know if it's gonna be written to their taste.
So yeah DC's doing it right here. Court the audience using what they like in a platform they already enjoy, instead of try to bring them to a platform they're not used to.