Originally Posted by
kjn
The main capitalisation of successful movies lie in the merchandising stuff, and it's arguably there that Wonder Woman's greatest value for DC has been for a long time.
As for tv stuff, there appears to be a WB policy that makes it tricky, and Wonder Woman is arguably the lead character of Super Hero Girls.
Now, for finding new comic book readers the Wonder Woman title was likely already scheduled for Morrison's run, but the floppies are arguably not where you find new readers for comics in the US today. The trades are probably more important, and here I have no idea on how the situation is, both with availability of titles and how suited they are to introduce new readers to Wonder Woman.
Geraldofrivia is quite correct about the lack of a Wonder Woman title with the Walmart deal, but it ties into other editorial decisions there that I believe make it tricky to really reach new readers. But I wonder where you get the idea that WW84 "is 99% clear it is New 52 Rapist Amazon story"?