Originally Posted by
Killerbee911
Literally, DC and Marvel initial popularity is based on superheroes crossing over and continuity. Spiderman, X-Men, Daredevil and Fantastic 4 all live in New York and meet up. It is meta-joke with fans that villains should commit crimes in other cities. The movies are just doing with the comics have been doing. It is sad that you have to explain to "comic fans" the appeal is the heroes live in the same world.
The only brutal truth about the Marvel Cinematic Universe is Marvel signed crap contracts because the idea of them being their own studio( and not bankrupt) never their cross minds yeah it was a blessing at first they would never focus on B-list characters with the A-list guys around like Spiderman, Wolverine, and X-men. But after initial process Marvel was screwed because chunks of important IP was trapped with these companies, for example, FF could suck forever on the big screen but Dr. Doom, Skrulls, Kree, Kang, Annihilus, Silver Surfer, Galactus, Attuma, Super Skrull, Ego and lesser degree Namor and Inhumans are tied to franchise and Marvel didn't have access. Spiderman has Kraven, Norman Osborn, The Symbiotes and Kingpin are tied to the franchise, The X-men not being around preventing them from access mutants which is the source of chunk of superhumans get powers in the world. Marvel is super interconnected just think about how important Norman Osborn is some big stories that marvel might tell soon.
On the positive side Marvel is going to fulfill it is all connected mantra with agents of shield ending and no netflix shows. All the new tv shows are directly connected into MCU and finally Marvel is hitting on cylinders.