I don't know. I watched television a lot over the years. When there's a commercial break, there's usually a good breaking point to cut, like the anchor is saying they'll be right back, a movie fading to black after a scene, or such. This... this is just abrupt. It's like a bad YouTube ad that cuts in during the middle of something big in a video.
Plus, I believe I heard that they only came back from a previous break a few minutes before this one. I feels very fishy to me, like they wanted to cut to something abruptly.