They lost money...on an Avengers game. https://www.pcgamer.com/square-enix-...vels-avengers/
I blame the Scarlet Witch. Never annoy a mutant with the power to alter probability. Not only did she lose her spot to Ms. Marvel but the first downloadable character was going to be.....Kate Bishop?!
At that point she just closed her eyes and whispered "No more Avenger game"