Originally Posted by
FUBAR007
They don't see it that way. Like I said, I think for the writers and editors, it's more meta. They want fun, clever thrills and suspenseful drama. The characters are just pieces to move around to service that. Continuity, consistent characterization, and the larger X-Men narrative aren't a high priority.
A lot of contemporary superhero comics read to me like the kinds of stories my friends and I used to come up with when we were kids playing with action figures. Set up a cool fight, make a simple set-piece out of it, and then maybe build some additional story around that.
Organic, character-driven storytelling in which the conflict and the action emerges from the plot is out of fashion and often derided as "too serious" and "grimdark".
My guess? They don't think the business model will support that. I think Marvel looks at the sales figures, sees that stuff like variant covers and frequent #1s temporarily boosts the sales figures, and cater to that segment of the market. In other words, they think there are more comics collectors than true comics readers.