Pretty much this, just like Avengers Vs. X-Men and Inhumans Vs. X-Men. I'd even go further and cite the MU Civil Wars, because honestly, they're all in the same boat --- event miniseries designed to pit Marvel fandom against itself by making all the principal characters act like jerks at best and outright monsters at worst over conflicts that could be more amicably settled if everyone involved was acting according to their standard characterization. But since controversy is part of the hype . . .