Quote Originally Posted by Mister Mets View Post
I don't think a success makes things worse.
I...didn't say that?

What it does is make people on top ask why aren't the other books are performing at the same level.

If Coke is dominating its market, then the question becomes why isn't Diet Coke also dominating its market? If Disney Animation films are doing well, why are the Pixar films stumbling? If Old Navy dominates its market niche, how can we revitalize Gap and Banana Republic to also dominate theirs? If Macy's men's shoe department has double the per unit sales of Macy's women's shoes, with all other things being equal, how can we bring the sales of women's shoes up? What is men's shoes doing better?

If USM is doubling the sales of our best selling product, how do we capture that market for our other books because obviously we are underserving a sizable audience?