TRADE SALES
His trades were selling BEFORE that movie and his run got praise from places that normally IGNORE comics as a whole.
His trades are either sold out of almost gone while BIGGER names are not at least in my city. When you are sold out and buys like Batman & Flash are not-Marvel will think you are doing good.
I have been too many stores when his run is gone and 90% of DC including Aquaman are not.
Same with libraries-his book (along with Ms Marvel) have waiting lists.
If you were CB and saw this on Amazon
Coates Captain America volume 1 (comes out next week)
Amazon Best Sellers Rank: #91,854 in Books (See Top 100 in Books)
#379 in Marvel Comics & Graphic Novels
#896 in Superhero Comics & Graphic Novels
Coates last Panther vol 6
Amazon Best Sellers Rank: #22,704 in Books (See Top 100 in Books)
#87 in Marvel Comics & Graphic Novels
#172 in Superhero Comics & Graphic Novels
4 of his 6 runs are top 100 for Marvel. Volume 1 is there twice. All are top 150 for Super Heroes.
Volume 4 is top 100 for TEENS
Top 200 for Marvel
450 for Super Heroes
Only volume 5 is in the 2000s for Super Heroes
Yet top 150 for TEENs
120 for Marvel
His run has Panther as the number black male hero in trade sales.
So from a BUSINESS standpoint nothing is wrong as far as the accountants are concerned.
That is why he's still on the book.
Now it DOES say something that CB and editors are keeping a tighter control on his Cap America run.
Now to be fair this is the first CA run with a main writer who is a BLACK man. Funny the complaint department group who loves to accuse Marvel of diversity hires and SJW pandering.
Have been SILENT about this book. No eating, tearing up, setting on fire or stabbing of the CA book.