Captain America for sure.
Also, Doom.
NOT Peter Parker. He has been lying to all his closet friends and family for years
That would also disqualify a lot of other superheroes who've maintained secret identities over the years. Maybe that's why we've seen so many of them go public these days, though in their cases, they don't really interact with regular people with no special abilities that can't defend themselves from supervillains, so it's not like they're putting anyone they personally care about in danger by being around them.
The spider is always on the hunt.
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Can't forget Kurt Wagner.
"We live in a world of cowards. We live in a world full of small minds who are afraid. We are ruled by those who refuse to risk anything of their own. Who guard their over bloated paucities of power with money. With false reasoning. With measured hesitance. With prideful, recalcitrant inaction. With hateful invective. With weapons. F@#K these selfish fools and their prevailing world order." Tony Stark
I also think Storm should be on the list.
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Kamala, right?
Everybody lies. Those saying they don't are also lying to themselves. The question is, "what purpose do the lies serve?"
Based on that, Spider-Man, and Captain America are as legitimate contenders as The Silver Surfer.
I'll throw out a contender that's probably going to get my ass beat: Nick Fury. For all the dirty, snakey, crappy stuff he's done, his goals have been for the greater good. He has sacrificed everything, including himself, to defend The Ordinary Human from tyranny and Injustice. In many ways, it's Messianic: he's cut pieces out of his soul in the hope that others will have a better future.
Along those lines, the late Captain Mar-Vell also belongs on the list.
Divorced from any specific runs, I think traditionally both Captain America and Spider-Man are meant to represent this.
The artist formerly known as OrpheusTelos.
More so. I think Silver Surfer is overrated. Anyone willing to lead Galactus to inhabited planets to save his own... well, as Black Widow would put it... "has a lot of red in their ledger." However good and noble he may have BECOME... he had too big a hole to climb out of.
Never Doom. He's stabbed his allies in the back too many times for the promise of power and is willing to use anyone as a pawn in his schemes. He's another one who's nobility is mostly in his own mind.
I think Sam strikes me as the kind who would seek out a compromise where everyone wins a little more readily. Steve and Peter... they're more likely to say "NO. I think this is wrong, and I WILL not compromise at all." You need that unbending determination to truly be in the running here