Originally Posted by
SecretWarrior
Not every Batman or Iron Man or Superman character has a book just because they don't call themselves Batman or Iron Man or Superman. They don't get any more focus. John's branding is as Green Lantern. The Big 5 franchises are Superman, Batman, Wonder Woman, Green Lantern, and Flash-- Notice that Nightwing, War Machine, and Steel are not such franchises. Trying to change John's identity as a Green Lantern comes across as an attempt to undermine his popularity and branding. People want to see Bruce Wayne as Batman, not Black Bat. People want to see Clark Kent as Superman, not Steel. People want to see Diana Prince as Wonder Woman, not as Fury. And people want to see John as Green Lantern, not as anything else. He hit popularity as Green Lantern. That's who he is and who he's still being marketed as in the mainstream. Nothing is going to change that. Carol Danvers is like the 8th Captain Marvel, and not even the first female one, yet Marvel understands the power of branding. Again, DC should be treating John like Marvel treats Carol Danvers or Scott Lang or Hope Van Dyne or Kamala Kahn.