Originally Posted by
Castle
Daredevil was already quite established. He is one of the few 3 or 4 marvel brand ( Blade, Punisher) that had a very strong cult following. Also Daredevil is known for darker mature stories, the IP is actually very respected in the comic domain, it is not one of those marvel IPs that you can easily say are just about Disney selling toys. So he may not be a marketable character in that sense but his universe is still far more revered than many other marvel universe not named Spiderman or X-Men.