Originally Posted by
DigiCom
Near as I can figure... they don't. It certainly didn't move the BP needle much.
It makes sense, though. Between impenetrability, discontinuity, and a truly broken ordering system, comics are almost a closed door to new readers. As I've ranted before... consider this:
An eager young reader just saw Cool Superhero. They are told CS comes from a comic, so they want to read more.
They go to a bookstore and see a shelf of graphic novels, almost all labeled by name instead of volume number. They pick the one that looks like an origin.
It's actually a relaunch from 5 years ago. The origin is similar to the movie, but the story is different, and there are other characters. They have some extra pocket money, so they want the next volume. It's a tie-in to a crossover. They don't want to buy all those issues, so they stop.
Or maybe they skip ahead, but now it's a new writer, and the story doesn't look like the movie at all. They see a post on a website that suggests the newest run is "back to basics" and the cover of the first issue has a new costume that looks just like the movie one. So they look for it. The bookstore doesn't have it.
They find a comic-book store in a ratty shopping plaza on the other side of town. They go in, asking about the new run, but all the owner (who is a little scary) has is a variant cover on the wall for $150. He can order it for them, and it'll arrive in a couple of weeks, or they can sign up for it digitally, but they have to use a credit card. There WILL be a trade in 3 months, tho. If they want to get new issues as they arrive, they have to order months in advance, because CS doesn't sell well at his store, so he only buys for subs...
Meanwhile, they can pick up new chapers of My Hero Academia for free online, and the bookstore has all of the trades, nicely numbered. And the TV show, movies, and manga are all in the same continuity...