As the title says, what book/storyline would you recommend for someone who never read any comics in their life, who has zero knowledge and little intrest in getting into comics. As such, it has to be top notch writing and top notch art, something open and shut, something that requires no previous knowledge and that is not a hook into something else, that requires no further reading. A complete story. Something that, for the lack of a better expression, we can call "the complete experiance!"
To get the ball Started, my suggestions would be:
Daredevil: Born Again! - As I said, everything that you need to know is in that story. Who Daredevil is, who Karen Page is, who the Kingpin is, why he hates Matt so much. Miller at the top of his game, and Mazzucchelli killing on art.
Marvels - HecK, I guess this book was made for this. You skim through the MU, but the meat of the story is all there. Busiek and Ross. No more need be said.
ClanDestine - Yeah, that's right. ClanDestine is a window into the world of Marvel Super-Heroes teams where everything you need to know is right there. And, due to it being canceled, Alan Davis first 8 issues read as one exciting open and shut tale.
So, suggestions?
Peace